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The Blue Daisy has an ‘Aveda It Girl’ and Global Ambassador at the Helm

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The Blue Daisy is a popular Aveda Concept Salon and Spa on Main Street, established by Verrado residents Craig and Emily Guincho in 2014, as an oasis for rejuvenation and relaxation in the West Valley.

Fast forward to today, The Blue Daisy remains a haven for all things hair, skin, massage, waxing and lashes, with 14 elite stylists and technicians that draw clientele from all corners of the Valley. “Even though our typical guest lives within a 20 minute driving radius, you truly don’t have to leave Main Street to find a salon with a resort-like ambience and artisans with the deepest technical knowledge of hair,” according to owner Craig Guincho.

At the heart of it all, The Blue Daisy is now under the direction of “Aveda It Girl”, Influencer Naomi Dove (also known as @avedaitgirl on Instagram). On the national stage, Dove is one of thirty appointed Aveda Global Ambassadors, recognized for her passion and expertise in hair, which led to her role on Aveda’s Global Texture Team.

Dove credits a pandemic pivot for her rise on social media and role as an Influencer. “When the salon temporarily shut down due to COVID-19, I turned to my love of technology, experimenting with videos that expressed my personal style. That eventually caught the eye of Aveda’s Vice President,” she said.

Dove fulfills an ongoing daily role as Blue Daisy’s Director of Salon operations and management. “I’m proud of our team of 14 amazing stylists, as they possess extremely diverse skill sets and are committed to continuing education. We are bridging the gap with every type of hair, from texture to color to style. Our mission is to build trust and confidence, by offering an inclusive experience for every guest that enters our doors.”

The Blue Daisy’s boutique has given way for more chair space, thanks to their number one salon ranking in the West Valley. The emphasis remains on Aveda products, which are part of the Estee Lauder cosmetics empire. “We love Aveda, because the closer your products are to nature, the better your hair will respond to them. Aveda provides all the things you need to love yourself, care for yourself, and the world,” Dove added.

Recent changes implemented by the Blue Daisy include deskless kiosk check-in, mobile check-out, as well as ongoing safety protocols to protect the health and wellness of every guest.

New guests who give The Blue Daisy Salon a try will receive $20 off their first service and along with coveted Aveda samples. “There’s never been a better time to update your hairstyle. Make sure to book your Easter appointment soon, as we often book out weeks in advance,” Guincho said.


Blue Daisy Salon and Spa

21029 W. Main Street

Buckeye, AZ 85396


Open Monday 9 a.m.-5 p.m., Tuesday- Friday 9 a.m.-7 p.m., Saturday 9 a.m.-6 p.m.


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